The Buffalo Bills are entering a New Era.
The franchise has reached a seven-year deal with New Era Cap to rename its stadium New Era Field. The team announced the news in a press release Thursday morning.
“It was important to the Bills organization that a stadium naming rights agreement made sense,”said Terry Pegula, Owner/CEO of the Buffalo Bills. “In joining New Era today for this landmark announcement, we have a partner that makes sense on so many levels. New Era is a company recognized for its integrity and quality on a global platform, while at the same time, representing the very fabric of Western New York.
“In partnering with our organization and the opportunities associated with the NFL brand, we feel that this agreement showcases two of the more recognized local brands not only for the benefit of our two franchises, but one that reflects well on our entire community.”
New Era is the official on-field cap of the NFL and is conveniently headquartered in Buffalo. That proximity was a major reason a deal got done.
“To have the New Era name associated with the Buffalo Bills organization is an honor. Our brands not only share a hometown, but we share a long history in the world of sports,” said Chris Koch, President & CEO of New Era. “The energy and spirit the Pegulas have infused into the community is incredible. We’re thrilled to kick off another chapter in Bills history and make a statement to the world about what this city, this team and the game of football mean to our brand.”
The press release states the signage transition away from Ralph Wilson Stadium to New Era branding will be completed during the next year. New Era will also have the first right of negotiation when the deal expires in 2023.
The Bills are the second AFC East team to reach a stadium naming rights agreement this week. The Miami Dolphins reportedly agreed Tuesday to a naming rights deal with Hard Rock International.