Attention Dallas Cowboys fans hoping to get a piece of Dak Prescott: Come quick. He is blowing up.
As the NFL season enters its second week of the regular season, there is no hotter commodity on the sports card market than the Cowboys’ rookie quarterback, who had a sparkling preseason and an impressive debut in a 1-point loss to the New York Giants.
Cards that once sold for $12.50 plus shipping back in early July — like this one, a 2016 Panini Elite Pen Pals autographed rookie card — quickly shot up to the mid-$70s when Prescott started to sizzle in the preseason. But when Tony Romo went down with a back injury Prescott really took off. The same card that went for $12.50 now averages roughly $140, with a high of $176.98 on August 29.
That represents 1400 percent growth in six weeks.
Like Russell Wilson in 2012, Prescott has caught fire early despite emerging from relative obscurity and with several other highly collectible rookie quarterbacks on the market. Unlike Wilson’s card, which had to battle for collector’s bucks with those of at-the-time can’t-miss-prospects Andrew Luck and Robert Griffin III, Prescott has seized the early lead for 2016’s in-demand rookie card, far surpassing the values of his higher-drafted cohorts, No. 1 pick Jared Goff and No. 2 pick Carson Wentz.
Recent Prescott sales have dwarfed those of the top-2 picks, even as fans know Prescott’s days in the spotlight may be limited, depending on Romo’s back.
“It’s a rare circumstance when a rookie like this takes over,” said Dean Fuller, owner of a longtime Dallas shop, Nick’s Sports Cards and Memorabilia. “He has such a cool, calm, collected wisdom about him. He’s real hot; a strong demand for his cards. I have three autographed cards I got in today that were purposely bought because he’s so hot.”
This could be a banner year in Big D for the sports card market, which already calls the area home. Both Panini, which used to be Donruss until it was bought out by the Italian conglomerate in 2009, and industry news and price guide leader Beckett Media are located in Dallas.
Coupling Prescott with his rookie backfield mate Ezekiel Elliott, the Dallas duo is cornering the market.
“Dak is selling equally is well, and one of the new products out there, this Panini Origins football, we’ve had people come in here and open multiple boxes — and I mean a whole lot — and I’m just talking one customer. “They want those guys.”
And not just in Dallas, either.