It’s rock or bust for the Miami Dolphins.
The franchise has reached a naming rights deal with Hard Rock International, according to the Miami Herald’s Armando Salguerro. That means Miami’s renovated stadium will be renamed “Hard Rock Stadium.” The team has not made the agreement official.
And while fans might be skeptical that “Hard Rock Stadium” will merely join the group of former names in the never-ending turnstile of stadium titles, Salguerro reports that won’t be the case. According to Salguerro, the long-term agreement will last for at least a dozen years.
The cynicism has merit. Hard Rock will be the eighth different name on the venue since 1987. The previous seven were Dolphin Stadium, Joe Robbie Stadium, Dolphins Stadium, Pro Player Park, Pro Player Stadium, Landshark Stadium, and most recently Sun Life Stadium.
Salguerro also reports that some Hard Rock emblems, including the fabled guitar, will be erected around the stadium and entrances.
Now the Dolphins have to find a way to rock and roll to its first winning season since 2008.