There have been reports all season about NFL ratings dropping. The featured prime-time games were all down this year, but the numbers picked up this past weekend.
The wild card games averaged 30.3 million viewers per game according to Sports Business Daily, via Pro Football Talk’s Mike Florio. That is better than ratings two years ago, but slightly worse than last season.
Those numbers are impressive if for no other reason, the games left a lot to be desired. None of the games were competitive for four quarters there wasn’t much star power besides the Green Bay Packers and New York Giants game.
It proves that playoffs will always sell. Sports are most competitive when there are consequences at stake. The consequences in the NFL postseason are lose and the season is over. That will always be compelling, and the NFL does a great job of playing up those stakes.