The NFL and Verizon are teaming up to make it easier than ever to watch football on Sundays.
“Verizon will pay approximately $2.5 billion in the five-year deal with the NFL, sources told ESPN. That would be roughly twice the annual price of Verizon’s previous deal with the league,” reported Darren Rovell. “The deal allows Verizon to stream live in-market NFL games on any one of its websites, with Yahoo being the predominant home. Unlike the last deal, which only allowed Verizon to have the exclusive streaming rights for in-market live games on mobile phones, the live in-market games will be available on the Verizon platforms on phones of all carriers starting this postseason. In 2018, it will include all tablets.”
The NFL has really been playing with streaming options over the last few seasons, putting some games on Yahoo and streaming the Thursday night games on Amazon Prime. This is just one more step toward the full online experience that the NFL has perplexingly been missing out on.
Brian Angiolet, Verizon’s global chief media and content officer, said he’s not even worried about the two straight years of falling ratings.
“Media is one of the major pillars for us now,” Angiolet said. “And sports is going to be the most important part of that content. The NFL generates the greatest audience in mobile in our experience. Not only has year-over-year mobile viewership been growing, but NFL mobile consumption has been growing too. We’ve been a partner of the league since 2010 and this is a five-year deal. The climate might shift temporarily, but in the long haul the NFL is a great partner and we had no concern renewing our deal.”