This is a sentence that no one ever thought could be said.
There may be too much football in America.
The Ringer’s Kevin Clark wrote that the NFL may finally be approaching oversaturation. A drop in ratings, specifically during the prime time games has been blamed possibly on the players protesting during the national anthem.
Clark referenced many small factors in his story, but that was never mentioned. He said the election is taking some viewers away and ratings for the baseball playoffs are up, probably because of the Chicago Cubs.
However, the biggest problem that football is everywhere. The traditional 1 p.m. EST and 4 p.m. EST windows are fairly steady, but ratings are down for Thursday Night, Monday Night and Sunday Night Football.
Sunday used to be the culmination of a week-long build up. Now with games every Thursday and some 9:30 a.m. EST games in London they don’t have the same week-ending feel.
Also, the NFL is going through a star crisis. It may not be the NBA, but nationally televised games need national stars. Clark mentioned that there was no Peyton Manning, Tony Romo or Tom Brady for the first four weeks of this season.
Technology is still not quite the league’s best friend. The NFL is putting Thursday games on Twitter and London games on Yahoo, but the league is still not the most internet friendly. Plus, more and more people are ditching traditional television for Netflix and other streaming services.
The NFL once appeared untouchable, and the rest of television would still be deliriously happy with those ratings. But this is an issue that can’t be ignored, and it will have to be dealt with before the next television contract negotiations.