The folks over at Nielsen recently compiled a list of the top NFL teams from a media exposure standpoint, and there are some interesting things to note (and a hat tip to Awful Announcing). The rankings, which take into account Nielsen’s own internal metrics for national and local television ranking, how often they appear on nationally television, their social media rank and website rank.
When it comes to the social media rank, they’re going with total Twitter impressions for each game, while website rankings are built off data from the team’s official websites from Sept. 2015 through Jan. 2016. They released rankings for the entirety of the 2015 season earlier this week, and here’s a look at the top 10:
The Dallas Cowboys, unsurprisingly, topped the list. The Cowboys have a massive fan base, even if you don’t like that they call themselves “America’s Team.” It’s also a very broad fan base, built on a large amount of success over the years, and is spread across the country. That’s why they hold a middling local television rank at just No. 15, but come in on top for national TV, website and second on social medial.
Surprisingly, the Green Bay Packers came out on top of the New England Patriots. It’s no surprise that the Packers are one of the most popular teams in the league — they too have enjoyed plenty of success historically and have a spread-out fanbase. But the Patriots have been among the league’s top dynasties in the league for a long, long time.
The Pittsburgh Steelers, Denver Broncos, Seattle Seahawks, New York Giants and Philadelphia Eagles are no surprises, even if some of those teams haven’t enjoyed much recent success. The Detroit Lions are the oddest name on the list. They rank high in national appearances and in national TV, but it’s more several middling rankings that have them averaging out high than anything else, it seems.