There was a time when the event of the week was Monday Night Football.
Now it looks as if that game will never have the audience it once had. The ratings for Monday’s game between the Houston Texans and the Denver Broncos were 14-percent lower than the Arizona Cardinals against the Baltimore Ravens last week, via Pro Football Talk’s Mike Florio.
The game was sold as Brock Osweiler’s return to Denver, but it appears that no one cared. Last week, the NFL’s decline in ratings for its primetime games made national news. Many articles were written about there being too much football on television, and many hot takes were given about how national anthem protests were turning off viewers.
The answer could be as simple as the games have been bad. The Seattle Seahawks and the Arizona Cardinals played to 6-6 tie on Sunday Night Football, and Thursday night’s matchup features the Jacksonville Jaguars against the Tennessee Titans.
Monday Night Football has featured lackluster matchups for years, and the Thursday night game seems to always be sloppy. The Pittsburgh Steelers and New England Patriots played the 4:25 p.m. EST game on Sunday and it did very well.
For years it seemed like it didn’t matter who was playing during an NFL game, it just mattered that the NFL was on television.
Now the quality of the product appears to matter.