It’s no secret that the NFL’s ratings have taken a dip.
Ratings have been on the decline this year at an uncomfortable rate for many league executives. There are many factors that could be the cause in the declining numbers: a presidential election, concussions, players protesting, too many penalties, bad prime time games, etc.
Speaking at the end of the league’s fall meeting, NFL commissioner Roger Goodell admitted that the league is aware of the ratings plunge but was apprehensive to why.
“I don’t think there is a single reason for (the ratings dip). I really don’t. We look at all those factors. Everyone has got theories. You guys have theories,” Goodell said at the fall meeting press conference. “Others have theories. We work closely with our network partners.
Although he did mention the two recent presidential debates could have played a role.
“We see tremendous strength in our numbers, but we also know that in the two primetime games we’re seeing the most dramatic decrease went straight up against two very significant debates,” Goodell said.
While the numbers are on the down trot, Goodell appeared confident that the league will rectify the television ratings reduction.
“We don’t make excuses. We look at it and we try to figure out, ‘What’s changing?’ I think you’re touching on a point that I think is significant, which is consumer changes in their behavior and the way they consume media. That’s something we’ve been focused on for several years and it’s why we’ve been doing more with Snapchat and YouTube and others. And it’s why we did our work with Yahoo last year and why we have a deal with Twitter to tricast our Thursday night games. So, we’re seeing these changes, but we recognize that network television is still dominant and we believe it’s going to be dominant going forward.”
This topic isn’t going anywhere as long as the ratings continue to spiral. The presidential election, concussions, players protesting, too many penalties, bad prime time games and the massive variety of ways to get information all likely have played a role in the NFL’s decline. It’s going to be fascinating to see what the NFL does to tackle this ongoing issue.