Say what you want about Colin Kaepernick’s methods, but he has managed to generate a lot of attention to a cause, and it’s actually making a difference. Now that the quarterback got the ball rolling by starting the conversation and vowing to make a difference with charitable donations, the 49ers are pledging their support as well.
On Thursday, 49ers CEO Jed York released a statement announcing the 49ers Foundation will contribute $1 million toward “improving racial and economic inequality and fostering communication and collaboration between law enforcement and the communities they serve” in the region.
Specifically, York named two organizations — the Silicon Valley Community Foundation and the San Francisco Foundation — that the 49ers will partner with on these endeavors.
“We have chosen to work with these two organizations because they have proven track records of effecting change in the face of challenging problems and have the collective reach to make the greatest impact,” York said in the statement. “Silicon Valley Community Foundation is the largest community foundation in the world, managing $7.3 billion in assets and more than 1,800 philanthropic funds globally. The San Francisco Foundation has served the people of the Bay Area since 1948, almost as long as the 49ers franchise. We are excited to work with these two renowned foundations over the coming months to develop a giving plan to help our community find unifying solutions to these pressing issues.”
The support from the 49ers Foundation comes on the heels of Kaepernick’s own financial pledges. He first announced he would give $1 million from his 2016 salary to charity, and most recently said his cut of the proceeds from the sale of his suddenly popular jersey will go these causes as well.
Again, Kaepernick’s decision to protest the national anthem may not have sat well with everybody, but this is the definition of putting your money where your mouth is. It seems others, including the signal caller’s own team, are coming around and understanding the magnitude of the issue that’s at stake, and most importantly, they are committed to trying to do something about it.